Marketing

Marketing is the final and most critical step in the publishing process. Library Publishing House’s approach to marketing is similar to marketing  strategies used by traditional publishing houses. Our goal is to not only get your book in front of thousands of potential readers, but to also market your book so that it earns the respect of an industry that is often very exclusive. Retailers, libraries, and other outlets pay attention to how your book is packaged, which can determine whether they will carry it on their bookstore shelves or even allow for book signings at their brick-and-mortar locations. How you publish your book matters and that’s why Library Publishing House is an excellent book publisher.

To put marketing into context, consider an actor’s involvement in marketing a movie. Marketing a movie is not just ads, movie trailers, commercials, and press releases. When an actor has completed filming for a big multi-million dollar movie, their work isn’t done yet. They still have to “sell” the movie to audiences. They walk the red carpet, visit talk shows, sit on podcasts, and talk about themselves. They give viewers a reason to see the film beyond the  story and characters. Marketing works the same way for authors, except authors don’t have to go on talk shows, podcasts, red carpets, or have in-person visibility (though this would help). Book marketing is about name, franchise, and brand recognition.  Authors who sign on to our marketing will have direct access to our comprehensive marketing strategy.